Why Blogging is Important

April 16, 2015E-Commerce, General, Graphic design, Marketing, Phone Apps, SEO, Social Marketing, Web Design, Website development

Writing blogs on websites has become an extremely powerful tool for online business owners along with marketers. As a new owner for an online company, we want to start promoting the business as much as possible and increase the flow of clients. Yes, creating online and social media ads are essential to starting off and keep increasing the existence of a company from one client to another. Once an umbrella of clients has been created, it’s time turn clients into long term customers as these customers will always be the company’s best capital growers. This is when we utilize blogging to our advantage keeping current clients up to date of what’s happening or changing.

In late 2013, Social Media Examiner conducted a survey with over 3,000 marketers to see what social media was best used to grow and promote their business. Results showed that 62% of marketers prefer using blogging platforms, and 61% preferring Google+. Take a look at the rest of the results.

Daily blogs on a website helps keep clients/viewers informed at all times on what’s happening in a company. Clients like to be informed on any possible changes and especially if it will be affecting them in any way. Permitting viewers to respond to blogs, allows us to receive feedback from our clients. With client’s feedback, your business must be making adjustments in order to keep accommodating the client based on its requirements. Happy clients mean happy capital for your business. As the phrase says, “happy wife, happy life,” but for online business owners it’s more like “happy clients, happy capital.”

As blogs contain a ton of content, Google and other search engines will start picking up on this content. When blogs start feeding into a search engine, it will start promoting the website by coming up on search results. This is why it’s important to stay on top of daily topics, because many online surfers like to know what’s happening in the world. If there’s up to date information on a site, it will only continue to generate more views because of its daily updates. Search engines are usually our number one stop to conducting a search, so it’s extremely important to be able to appear during these search results.

Another important tool to keep in mind when creating daily blogs or even constantly updating a website is RSS feeds. An RSS feed is a tool where the viewer can see updates of multiple websites without having to navigate each page at a time. These websites are links that the viewer constantly visits or consider them its favorite. The viewer can now receive multiple updates of multiple websites all in one tool. Giving the client the option of following your page through an RSS feed will keep them constantly updated and keep them interacted with your page.

Contact us today and see how Motionborg can help you promote your business online using other tools.

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