Video content has exploded across the internet. Its popularity is apparent on all social media platforms, not just YouTube. So, it is aggravating when a small business or entrepreneur starts to produce well thought-out video content, but no one watches….
Do you want to read a scary statistic? Recently, the Wall Street Journal reported that Facebook’s counting method overestimated the average time spent watching videos by between 60 and 80 percent. Moreover, the social network miscalculated this key metric for…
Roughly nine out of ten new companies will fail. When these failures occur, it is important to take a hard look at why. Very often, the cause is not an issue of vision, talent, or work ethic. One of the…
The fast paced world of content marketing frustrates many business owners. By the time they learn about and adopt a new strategy, the digital landscape changes. It almost seems like there is a new viral marketing trend every week. Don’t…
Social media marketing is a tough arena, especially for many small and local businesses. It is such a fast paced environment that owners and entrepreneurs struggle to adopt and adapt strategies and tactics. Regardless, we are at a time when…
In today’s world, marketers are using big data to buy very personal information about their customers. Companies are tracking your online activity and buying habits to get to know you, almost better that you know yourself. They know your interests,…
