In addition, search engines need to recognize that your site is important to an audience before it will rank it highly for competitive searches. The signals of importance are generated via audience “engagement”  with your web content and Google scours the web for signals such as likes, tweets, retweets, social shares, links to help determine your ranking. Thus, a complete SEO strategy also includes social media and some measure of outreach or public relations.

While SEO is integral to the success of your website, it is a much different discipline than web design. As your SEO, We are highly analytical, we’re gifted writers of content, we’re researchers, and analysts of competitive sites, and specialists in search engine use and technology When your competitors’ sites show up in the results and yours does not, there is a reason for it. Let us evaluate your requirements and put together a search engine strategy that will put your company and your website directly in front of your target market. Technical optimization Includes:

• An independent audit of your site’s current search engine rankings Is it or isn’t it showing up in results — and why.
• A content audit to determine how effective you content is at achieving your inbound marketing objectives.
• A competitive analysis of who your competitors are on the web and how their sites stack up to yours.
• Keyword research to identify the search terms that align with your business objectives and with the way people search for your products and services.

We can also develop a long-range search engine marketing strategy for you that also includes ongoing content development, social media integration, public relations. Call us today for more information.