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Can you type 3 or 4 or 5 critical words (other than your company name) into a search engine and have your site show up as a result?
If not, may we suggest a few changes to fix that?
Search engines are the most visited sites on the internet because they perform the free service of locating Web sites that contain the information, products or services the searcher requires. They also qualify potential customers by interpreting the search phrase and providing results they deem pertinent to the search.
Before a search engine delivers your site as a search result however, it must clearly understand what your site is saying about itself and how that compares to other sites that say similar things about themselves.
In addition, search engines need to recognize that your site is important to an audience before it will rank it highly for competitive searches. The signals of importance are generated via audience “engagement” with your web content and Google scours the web for signals such as likes, tweets, retweets, social shares, links to help determine your ranking. Thus, a complete SEO strategy also includes social media and some measure of outreach or public relations.
While SEO is integral to the success of your website, it is a much different discipline than web design. As your SEO, We are highly analytical, we’re gifted writers of content, we’re researchers, and analysts of competitive sites, and specialists in search engine use and technology When your competitors’ sites show up in the results and yours does not, there is a reason for it. Let us evaluate your requirements and put together a search engine strategy that will put your company and your website directly in front of your target market. Technical optimization Includes:
- An independent audit of your site’s current search engine rankings Is it or isn’t it showing up in results — and why.
- A content audit to determine how effective you content is at achieving your inbound marketing objectives.
- A competitive analysis of who your competitors are on the web and how their sites stack up to yours.
- Keyword research to identify the search terms that align with your business objectives and with the way people search for your products and services.
We can also develop a long-range search engine marketing strategy for you that also includes ongoing content development, social media integration, public relations. Call us today for more information.