YouTube is the world’s largest video streaming in the world, 2nd largest search engine and the 3rd most visited website. Approximately 1 billion visits are estimated for YouTube every month. Having the potential of reaching this amount of viewers is a form of exposing a business products, services but more importantly able to have a representative directly interacting with the viewers. YouTube which is now owned by Google, have started showing videos during a Google search as the believe is that videos are just as important and informative as standard websites.
It is important to know that YouTube uses a ranking algorithm used similar to search engines such Yahoo, Bing and are affecting search engine optimization (SEO) placing. When uploading a video, there are factors that take place and will affect the placement of the content by the likes it receives, number of comments it gets, the amount of time viewers stay watching your video, and the amount of times the video is being shared on social media channels. These factors are important to be kept in mind as they will directly affect a contents quality score (QS). Utilizing YouTube as a search engine marketing (SEM) method has proven to be extremely effective if valuable content is applied into videos and viewers are kept intrigued with what they’re looking at.
Videos can be similar to blogs and articles, being used to promote and redirect possible clients with redirecting links to your business website or by using backlinks that will direct them to your landing page. When applying backlinks into our content it is important to have valuable content and a purpose of why these redirects are occurring, too many redirects to unnecessary viewers will only affect a websites bounce numbers. People want to see why they should go with your company and not your competitor, that’s why showing the right content is vital when placing on YouTube. Using improper content could cause you leading a possible client to a competitor by simply not liking your video and clicking onto the next video. Daily updates of the company are imperative for your customers to see any new improvements or new releases from the company. The more we see something, the more we want it keep that in mind when offering services and want to increase your sales numbers.
When creating a video or an article for promoting, it is important to know that content writing and copywriting are two different forms of building content as one is pushing an expected action while the other is delivering educational information. Generally, a business would want to use content writing, discussing how a product or the company has made a difference in people’s lives eventually wanting that same product without directly selling the product.
Your success is important to us, but knowing how to apply all the right tools could be a tricky situation. Motionborg is here to help with your needs of web design, SEO, graphic design, and any website maintenance. We guarantee that our efforts will place you a step closer to your success.
Contact us today and see how Motionborg can apply all these tools simultaneously to significantly impact your business! Consultations are FREE!
by Benjamin C Ramirez
MOTIONBORG, Inc.
Technology Consultant at MOTIONBORG
With a natural passion for technology, he is always on the search for next great invention to test out and play with. Enjoys sharing his thoughts and knowledge with others through blogging. Helping business owners on how to better utilize technology to their advantage has become the true meaning of success and life.
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