Many viewers and business owners don’t realize there is a difference between content writing and copywriting. In fact, a large portion thinks that both contents are similar and tend to use them as a single term. When owning a business, blogging online, or becoming a writer for a company, it is important to know the difference between contents and to know how you will be approaching your audience. Let’s get down to the point and learn what the two differences are.
Copywriting is form of writing where the intentions are to direct the reader to an action, likely to make a purchase. You can see this form of approach in many different forms from direct/sales emails, brochures, infomercials, and most commonly and important through websites. The whole point of marketing is to increase sales by directing clients to your company’s website, so copywriting will be an extremely useful tool to generate customers and sales. A very useful tip of generating possible leads is by creating backlinks that will redirect a targeted group to a specific landing page.
Content writing is a form of educational source to teach your targeted group of readers and current clients most importantly. This could include the production of monthly newsletters, daily blogs, eBooks, social media, or articles that are released for viewers to read and enjoy. Although content writing is not directly pushing a product or service, it’s still an extremely important method of applying to all current clients to see how active the company is. Or to possible new clients, who might visit your website, they can see how up to date the business is with daily updates and you take time to keeping your audience intrigued with the business. Your daily content writing will reflect on your search engine optimization (SEO) placing and quality score (QS). A quick tip of understanding and utilizing content writing is EMIR (Engage, Motivate, Impact, and Retain).
Now that we understand the difference between the two, we need to ask ourselves which type of writing is best for a business. The truth is that you need both of them to be successful as a business owner no matter how big or small the business might be. Content writing and copywriting are said to be like husband and wife, they need each other as support and will become stronger when working together.
Your success is important to us, but knowing how to apply all the right tools could be a tricky situation. Motionborg is here to help with your needs of web design, SEO, graphic design, and any website maintenance. We guarantee that our efforts will place you a step closer to your success.
Contact us today and see how Motionborg can apply all these tools simultaneously to significantly impact your business! Consultations are FREE!
by Benjamin C Ramirez
MOTIONBORG, Inc.
Technology Consultant at MOTIONBORG
With a natural passion for technology, he is always on the search for next great invention to test out and play with. Enjoys sharing his thoughts and knowledge with others through blogging. Helping business owners on how to better utilize technology to their advantage has become the true meaning of success and life.
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