What is AdSense?
AdSense is an advertising tool that will distribute ads into publishing websites, and are placed by Google to assist ads with distribution of promoting. Selected materials are ads that were generated from Google AdWords and need a place to show visibility besides on Google’s search engine. Ads are placed based on related topics depending on what AdWords are being used and also associating the quality score (QS) of the website that the ad will be placed at.
Getting started
In order to qualify and be able to display ads on your site, you must sign-up with Google who will then determine if your site has an approvable qualifying score and also decide what ads should be placed. This process is done because Google wants to verify that these ads are being placed in worthy locations for their clients who are paying for advertisement are getting the best exposition location as possible but most importantly targeting the right group of audience.
Pros and Cons
So you might be thinking what is it for you and why you would want to place someone else’s company ad on your page. Any clicks that come from your site are rewarded with a percentage of the profit that is being generated from Google for the placement of the ads, and the more people click an ads gets your site the more money you make. This is why having valuable content is important when making a decision of becoming an AdSense provider, it attracts viewers to your content and are then exposed to ads that could potentially lead to earning more with Google.
With Pros come the Cons in every situation. If your attraction is doing phenomenal because all your content is on point, you might only be distracting your viewers with ads around your page and laying the possibility that they click away from your site that you worked so hard to build up. If you’re in the business of selling products or services, AdSense will only show on related sites and you could potentially be advertising your own competitors business and even worse on your landing page. Promoting your competitions business is the last thing we would want to do, but this is a risk we would have to consider when agreeing to ad placement.
AdSense and AdWords could be a very tricky tool to play with if you don’t know what you’re doing, but on the other hand it could also be a very powerful tool you could use to generate new leads and continue building your business up. Keep in mind that traffic means leads, and leads could always mean an increase of cash flow.
Your success is important to us, but knowing how to apply all the right tools could be a tricky situation. Motionborg is here to help with your needs of web design, SEO, graphic design, and any website maintenance. We guarantee that our efforts will place you a step closer to your success.
Contact us today and see how Motionborg can apply all these tools simultaneously to significantly impact your business! Consultations are FREE!
by Benjamin C Ramirez
MOTIONBORG, Inc.
Technology Consultant at MOTIONBORG
With a natural passion for technology, he is always on the search for next great invention to test out and play with. Enjoys sharing his thoughts and knowledge with others through blogging. Helping business owners on how to better utilize technology to their advantage has become the true meaning of success and life.