Google Analytics has become one of the most popular tools to use when operating any type of website especially when managing an online e-commerce site. Prior to starting your own online store or any type of site, we typically have an idea of who is our target group and how we are going to get in touch with those individuals. Spending hours writing blogs, promoting your site using Search engine marketing (SEM) techniques, and especially making your site look relevant to attract your audience attention. All these steps are very important to attracting your intended group, but at the end of the day how would we know if the applied tactics are being useful if we don’t get a direct feedback from every person accessing your site. Statistically knowing the time, date, and location of your viewers would be extremely helpful information. This information should be vital to you in order to know where your major attraction is coming from and if that’s exactly where you want to be.
Here is where Google Analytics comes in to the rescue, saving you the hassle of having to gather statistical information from your viewers and converting all those hours into productive time. So how is this useful for you, you may ask. Well, here is a sample of how Google Analytics would look like with tracing numbers on a website.
These numbers provide you with what country are visiting your site, if viewers are being redirected from another link also known as back-links. Creating back-links could be very helpful way of increasing the attraction of your website and bringing in people that would never look up your site by going through a search engine. Back-links are also great to show viewers your social media accounts where it’s full of helpful information on what the company is all about.
Given the location of where your viewers are mainly from will help by giving you the area that seems to be most interested on your page or product. Analyzing this information should have you asking why this area seems highly interested versus other locations. If that is the location of your intended target group, marketing will then be essential at this point as you have successfully attracted the target area.
Now that you have captured your audience attention, marketing is the next step of success. Google Analytics will also provide you with information of what time your site was accessed, average time of visits, but also bounce rates which are viewers that clicked on your site but were must likely not in the right area of what they were looking for. Learning and understanding when majority of your viewers/clients are active, that’s when marketing should be at its strongest point and constantly showing your viewers a progress of the company.
Being able to apply all the right fundamentals are vital for the success of your site. All these steps will also become part of Google’s algorithm, so it’s important that any content posted on your site is valuable and especially valuable to the viewers. Part of the algorithm is to rank a website base on their quality overall and qualifying them for a quality score (QS). A respectable QS is extremely important as it becomes part of where a site will be placed during a Google search result. Search engine optimization (SEO) is a tool that will help you understand where you stand during a Google search result compared to other similar companies.
Your success is important to us, but knowing how to apply all the right tools could be a tricky situation. Motionborg is here to help with your needs of web design, SEO, graphic design, and any website maintenance. We guarantee that our efforts will place you a step closer to your success.
Contact us today and see how Motionborg can apply all these tools simultaneously to significantly impact your business! Consultations are FREE!
by Benjamin C Ramirez
MOTIONBORG, Inc.
Technology Consultant at MOTIONBORG
With a natural passion for technology, he is always on the search for next great invention to test out and play with. Enjoys sharing his thoughts and knowledge with others through blogging. Helping business owners on how to better utilize technology to their advantage has become the true meaning of success and life.
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