Although Facebook and Instagram are owned by the same company, they have allowed its users to advertise on both platforms using primarily and handling from Facebook. This has been a benefit for many business owners who want to advertise on social media accounts but most importantly on the two most popular social channels that exist right now. Allowing you to reach the people who matter to you on Instagram when you make your Facebook ads. Currently there are 11 different types of objectives (different kinds of ads) ads that are being offered to select from. The main purpose of this article is to cover those 11 different kinds of objectives and how are they any different from one another. Something to keep in mind is that not all objectives will be compatible with Instagram. From the 11 to pick from, five are compatible with Instagram’s platform, which are clicks to website, website conversions, app installs, app engagement, and video views.
It’s imperative to fully understand the end objective goal and have a course of action to get to this goal successfully. Not having an idea of an ideal outcome and pursuing in the wrong advertising platform could cost your money and a lot of your time. When making the decision of advertising online, it’s important to ask yourself four simple questions:
Who: Who should your target audience be?
What: Why are you targeting this group(s)? What are you offering them?
When: When is the best time to get this group(s) attention?
Where: Where does this group(s) hangout? What channels do they follow?
Having these questions answered at all times will allow you to understand your end goal, your audience target, when you should target them and where. Every successful business allows knows the answer to these questions without a doubt.
So, let’s get to the different advertising objectives and what they can do.
