Your potential customer Googles the service/product that your company provides, they scroll down a bit (check out our blog on SEO), and click on your website. It opens and they see an outdated website design, go back, and click on another link. Just like that you lost a customer. Your website is everyone’s first impression of your business and we all know that first impressions may not be everything, but are significant. Lucky for you, you have the unique ability to improve your company’s first impression. Can you imagine if you could design exactly what everyone’s first impression of you is? So why haven’t you redesigned your website yet?
The quality of your website reflects the quality of your business. Therefore, people will assume that your business is just as outdated as your website and they will move on to a better website, even if you are a better company. You want to present a professional image to your potential and current customers but you can’t do that with a website design from five or more years ago.
Having a quality website can increase traffic (and consequently sales) and make you accessible to customers 24 hours a day and 7 days a week. Turn visitors into customers by having a modern website with features like blogs, shopping cart, email, social media integration, flash banners, search, etc. After you redesign your website, improve your online presence by creating and managing social media accounts for your company such as Facebook, Twitter, Google+ Local, and LinkedIn (check out our “Benefits for Business Using Social Media” blog). Don’t just make the accounts though; get custom social media designs to make your company’s online presence well-known.
In this day and age, your website must be a responsive web design so it can be viewed from every device. Imagine all the customers you will lose if you only update the desktop version of your website and neglect mobile versions. According to a study by Google, 65% of online searches began on a smartphone. Responsive Web Design provides the best overall experience from every device, in one version (check out our Responsive Web Design blog).
If you could ensure a great first impression to every customer, why wouldn’t you? In short, redesigning your company’s website will increase traffic and generate more customers than your outdated website. By improving your online presence you make your company accessible 24/7. Your online presence depends on your social media visibility as well as responsive web design. Go to motionborg.net today to see the many services we offer for website redesign, social media designs, responsive web design, SEO, graphic design, and any other web service your company may need.
By Rebecca Hunter
Motionborg, Inc.
Technology Consultant at MOTIONBORG
With a natural passion for technology, he is always on the search for next great invention to test out and play with. Enjoys sharing his thoughts and knowledge with others through blogging. Helping business owners on how to better utilize technology to their advantage has become the true meaning of success and life.
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