Have you ever purchased something online? If so, then you have experienced e-commerce. E-commerce is simply electronic trade of products and services. About 71% of consumers believe they will get a better deal online than in stores. Almost half of online users count on social media when making a purchase.
E-commerce has many advantages. An e-commerce site can significantly decrease costs by automating processes. It is common for people to buy more products per transaction online compared to in store because of the suggestion feature that Amazon started, “what other people who ordered this ____ also purchased.” Customers can shop at home in their pajamas instead of going into a store and can create an order over several days, using a shopping cart feature. A company can have an online catalog so extensive that couldn’t possibly be mailed. A well implemented e-commerce site can improve customer interactions, while saving money. Satisfied customers become loyal customers! E-commerce allows people to create new business models and offer products at a lower price than mail or phone order companies.
On the other hand, e-commerce has some disadvantages. However, all of them have an easy solution. Getting traffic to come and return to your website and differentiating your company from competition can be solved with modern website design and search engine optimization. The design of your website is vital. 92.6% of online consumers said that visuals are the #1 factor affecting their purchase decision. Integrating payment options such as PayPal and authorize.net can also be complicated. If it isn’t easy to purchase something from your website, then you will lose customers. Consumers are easily influenced by payment security and 59% of users will abandon a transaction if their preferred payment method isn’t offered. PayPal processes 60% of all web transactions making it the most popular payment method. Authorize.net is the second most popular payment method. Additionally, SSL certificates secure credit card transactions and ensure customers that their information is protected.
If your company relies on mail or phone orders it’s time to change. If you have a great idea for an e-commerce start-up then it’s time to get a website. Fortunately, there is one place that provides website registration & hosting, web design, search engine optimizations, e-commerce services such as PayPal, authorize.net, configuring suggestion features, shopping cart, SSL certifications and any other IT need you may have! Visit motionborg.net today to learn more about all of the services that we offer.
Rebecca Hunter
MOTIONBORG, Inc.
- Detailed breakdown of the most effective 10 websites for grownups - October 23, 2024
- what’s chinese mature dating? - October 14, 2024
- Get ready to chat with confidence: recommendations for taking advantage of cougar chat rooms - October 12, 2024