Today’s blog post speaks to the most important aspect of any business website, writing good content. Despite the plethora of data and information available, the typical business website still consists of just a handful of static web pages. However, if you are not consistently writing good content for your website, your business is losing customers. There is no doubt about it. Each new web page is an opportunity to attract, engage, or delight website visitors, leads, and customers.
Moreover, while not providing immediate gratification, good content tends to be a more economical investment compared to paid search or social media advertising. Ultimately, good content on your website can attract an unlimited number of visitors in perpetuity. While, on the other hand, web traffic from paid advertising ends when your money runs out. This long term benefit is caused by a number of reasons:
1. Visitors Receive Value – The typical website visitor does not decide on making a purchase the first time finding a website. So, the question becomes, “How do I keep people coming back?” Each time a visitor returns, the potential for a sale increases. Providing good content on subjects that your target customer finds useful or interesting will translate into more people reading and sharing your blog posts.
2. Content Generates Sales – People do business with companies that they trust. Informational content will answer common questions, educate potential customers about products or services, and generally reinforce that you are an authority within your industry. Potential customers will spend their much of their time performing online research comparing your website with your competitors. High-quality content can help with their decision-making process.
3. Content Can Have a Long Life-Span – High-quality content can attract visitors for an indefinite number of years into the future. For example, instructional or “how to” blog articles are often relevant long after originally posted. These blog articles are intended to meet a potential buyer’s needs, build trust, and make you a relevant resource.
If you would like even more information on the value of writing good content for your website, or have questions, please contact us.