The fact is, web design trends come and go. Many times, things that were all the rage just a few years ago become so overdone they appear generic. However, some of this drive for change is driven by changing technology. For example, every year smartphones and tablets are increasing their percentage of internet traffic. Therefore, considering the needs of mobile visitors is essential. Over 2016, we have seen some trends grow and others fade. Let’s look at the ways for you to rethink your website design.
Top Website Design Trends
- Professional Photos – Good website design relies on balancing text, images, and video. In the recent past, web designers used stock photos to help accomplish this goal. However, consumers are savvy and the impact has demolished. Visitors know those stock photos do not represent you or your business. The better option is using a professional photographer to create authentic images of your business.
- Simplify & Declutter – There are many reasons to declutter and simplify your website design. Ultimately, it all comes down to the user experience. Initially, it is an issue of website speed. The longer it takes your site to fully load, the more likely the visitor will leave. However, it is also an issue of usability. Clutter makes it difficult for visitors to find the information they are looking for. Again, frustration will increase bounce rates.
- Rich Animations – The use of animation is becoming a popular way to make websites more entertaining and engaging. Options include animations for loading, navigation, product motion, and more. The idea here is enhancing user experience. Therefore, beware over doing it. Carefully use these elements as part of your storytelling.
- Responsive Design – The Pew Research Center reports, “Nearly two-thirds of Americans are now smartphone owners, and for many these devices are a key entry point to the online world.” This translates into a growing demand for website access 24 hours a day, 7 days a week. A responsive design adapts the look of your website to the device used, while preserving the framework and content.
What haven’t we covered yet that is important to you? If you would like to talk more about website design trends of 2016, or need more information, please contact us.
Technology Consultant at MOTIONBORG
With a natural passion for technology, he is always on the search for next great invention to test out and play with. Enjoys sharing his thoughts and knowledge with others through blogging. Helping business owners on how to better utilize technology to their advantage has become the true meaning of success and life.