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The fast paced world of content marketing frustrates many business owners. By the time they learn about and adopt a new strategy, the digital landscape changes. It almost seems like there is a new viral marketing trend every week. Don’t you agree?

Very often, predictions made about the coming year, in December, change drastically by the end of the first quarter. Through the process of ongoing research, online marketing experts quickly adapt to the new conditions. Therefore, we can provide our clients with the guidance they need to stay competitive.

Today’s article shares the most significant content marketing trends in 2017. Since content marketing is arguably the most important aspect of any inbound strategy, these strategies will help focus your efforts and avoid chasing the latest “try this” fad.

Top Content Marketing Trends in 2017

  1. Native Advertising – Good distribution is essential for effective content marketing. However, social media websites are making it more difficult to organically reach your audience. Native advertising gives you the power to place your content in front of you target and those most interested in your
    product or service.
  2. Mobile – Nothing has changed the world of content marketing more than smartphones. Today, most searches are generated by mobile devices. This is influencing everything from the way websites are designed, to the way blog posts are written. Companies must adapt to this new consumer behavior or
    they will start to lose market share.
  3. Personalization – The trend toward personalized content, written for specific people, has been growing for years. Marketing experts develop personas (fictional characters) to understand the goals, wants, and needs of different types of customers. This allows you to create content that has real value
    to your audience.
  4. Content Path – Professionally designed content can create a path for different readers, based on their interests and desires. Custom paths will draw your target deeper into your sales funnel, while keeping your readers engaged and entertained. The idea is to walk every visitor through every stage of the
    consumer life-cycle.
  5. User-Generated Content – The internet has given consumers the power to influence others more than ever. Studies have repeatedly shown that social proof, and the opinions of strangers, often has more power than any well designed marketing message. This trend comes in the form of online reviews, YouTube videos, social media comments, and more.

What haven’t we covered yet that is important to you? If you would like to talk about the most significant content marketing trends in 2017, or a related topic, please contact us.

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