What every entrepreneur and business understands is that social media is no longer a trend, especially when it comes to eCommerce. Moreover, online advertising is not the future, it is the here and now. Today, social media provides rock solid platforms for both paid and free advertising. However, social media is a constantly changing world and can feel a bit like the Wild West. While it is next to impossible to predict what will be the next big thing, or what changes are to come, there are trends all eCommerce businesses need to watch.
Buy Now Buttons – Each of the major social media sites now offer either “Buy Now” or “Call to Action” button features for posts or paid ads. This one-click option is a giant step forward, allowing businesses selling to consumers directly on social sites. This option dramatically changes the online sales funnel.
Real-Time Engagement – If you are not replying to questions posed on social media, and not responding within an hour, you are falling short of consumer expectations. Several studies found that failing to respond to complaints sent through social media, or responding too slow, is a cause of consumer ill will.
Live Video – As with the real -time response to questions and complaints, consumers expect fast access to offline events. Therefore, live streaming is becoming increasingly popular. Social media users are content curators and your No.1 method of distribution. They are constantly looking for live and new content to share.
Website Integration – Your website needs a symbiotic relationship with social media. A successful strategy will add social sharing tools, promote social media profiles, and incorporate social media feeds. Search engines are using social media signals in ranking algorithms. Would that be of benefit in your situation?
Analytics – Facebook, Twitter, and other social media platforms are providing a ton of information on users and performance. Businesses can easily focus their message to their ideal customer, and dig deep into data to find what is working and what is not. This data allows for greater personalization and stronger loyalty. Could you use that?
Here at MOTIONBORG, we are always excited to bring and offer the latest technology and trends. Your success is important to us, but knowing how to apply all the right tools could be a tricky situation.Motionborg is here to help with your needs of Computer Maintenance, Web Design, SEO, Graphic Design, App Development, and any Website Maintenance. We guarantee that our efforts will place you a step closer to your success.
Contact us today and see how Motionborg can apply all these tools simultaneously to significantly impact your business! Consultations are FREE!
Technology Consultant at MOTIONBORG
With a natural passion for technology, he is always on the search for next great invention to test out and play with. Enjoys sharing his thoughts and knowledge with others through blogging. Helping business owners on how to better utilize technology to their advantage has become the true meaning of success and life.