In October 2016, Google revealed data showing, on a typical day, 80 percent of all people use their smartphone to access the internet. Moreover, almost 40 percent of people are smartphone-only when performing searches, looking to their meet immediate needs in what are being called micro-moments. This new report adds to the mounting evidence that businesses must adapt using mobile-friendly website design and intent-focused content.
Moreover, the new report shows a large increase in mobile device use. In 2014, Marketing Land published statistics showing, at the time, 60 percent of internet access was mostly mobile. Furthermore, the number of people who were mobile-only users was 23 percent, compared to the 27 percent today. The data helps us understand some of the experimental changes for search engine results pages, discussed on October 6th by Search Engine Watch.
Smartphones significantly changed the way people use the internet and search engines. The demand is to meet an immediate need with intent-focused searches. Moreover, Google identified four prime mobile micro-moments.
- The I-want-to-buy moment
- The I-want-to-know moment
- The I-want-to-go moment
- The I-want-to-do moment
This shift to mobile is having an impact on everything from web design to content creation. Users expect to find the information they are looking for 24 hours a day, 7 days a week, from the device of their choice. Moreover, search engines are adapting to this demand, providing users with relevant results in formats that work best.
What does all this mean for your business and website? It is important for you to have a full understanding of how people use their devices and the real behavior of users. A business must have a web design optimized for the new SERPs, focused on user experience, and with content that addresses intent-focused micro-moments.
What haven’t we covered yet that is important to you? If you would like to talk about smartphone use and micro-moments, or need more information, please contact us.
Technology Consultant at MOTIONBORG
With a natural passion for technology, he is always on the search for next great invention to test out and play with. Enjoys sharing his thoughts and knowledge with others through blogging. Helping business owners on how to better utilize technology to their advantage has become the true meaning of success and life.
Latest posts by MOTIONBORG (see all)
- Speed Up Your WordPress Website with Security Firewall & CDN - April 25, 2019
- Choosing the Plugins for Your Right WordPress Website - April 25, 2019
- Why You Need Social Media Pages to Promote Your Website - February 18, 2019