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Content marketing is an ever evolving business. As a result, Motionborg’s team works hard to stay on top this industry. It is through a process of ongoing research that our team puts together the best strategies for our clients. Today, we are sharing some of what we have learned, and our predictions for content marketing trends in 2017.

It is that time a year again when you can expect a flood of 2017 forecasts. In order to be a content marketing superstar, industry leaders must be able to look at what has emerged over the last 12 months and determine what has staying power. Nonetheless, surface-level trends often don’t tell the whole story. Regardless, content creation has become even more important for businesses to promote their brand, products, and service.

Content marketing is particularly important to local and niche businesses. Large multinational and bigbox stores are spending billions in online marketing to geo-target local internet users. Your business needs to stand out in the crown. Content marketing is the best way to create brand awareness, trust, and loyalty. Knowing the important content marketing trends for 2017 will give you an advantage.

Content Marketing Trends 2017

  1. Live Streaming – In the last few months, if you have spent any amount of time on social media, you have seen the explosion of Facebook Live and YouTube Live. These tools are powerful for hosting live events like real estate open houses, new product demonstrations, customer appreciation events, and more.
  2. Native Advertising – Internet users do not like advertising. As a result, ad-blockers and browsers are making it harder to reach your target using banner ads, pop-ups, paid ads, and other traditional online advertising, As this trend continues, native advertising will become more important and will put more muscle behind your content marketing.
  3. Purpose-Driven Content – Is there a deeper purpose for your content other than just attracting eyes to your website? Purpose-driven content produces personalized content for consumers at every stage of the customer life-cycle. You will have blogs and videos for everything from attracting your target customer to customer retention to reputation management.

What haven’t we covered yet that is important to you? If you would like even more predictions for content marketing trends 2017, or need additional information, please contact us.

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