Are you thinking about adding a mobile app to your online marketing efforts? Are you confused whether to go with a hybrid or native solution? Today’s article will provide you with an easy to understand introduction and help you choose between the two.
The basic differences between two mobile app solutions are rather simple. A hybrid app is typically less expensive and faster to implement. This is because your developer will add SDK (a set of software development tools) to your site’s web code. As a result, the app is easily deployed across multiple platforms.
On the other hand, a native app is platform specific. This option is a bit more expensive and time-consuming because an app is designed uniquely for iOS, Android, or other mobile devices. Nevertheless, the advantages include better leveraging of the platform and the device’s hardware. The main benefit here is a much-improved user experience.
Consequently, if the app you will rely heavily on the phone or device, then native app development is the better choice. Utilizing a hybrid mobile app framework may not provide adequate access to device buttons, camera, SMS, map, push notifications, or other features.