Have you ever heard the old adage, “You don’t ask; you don’t get”? A business can spend significant time and money creating an awesome website. Yet, all that effort is wasted if your visitors leave without requesting a quote, scheduling an appointment, or making a purchase. Don’t you agree?
The whole reason for having a website is to make and increase sales. In order to accomplish this goal, your website has many responsibilities. It must attract new prospects, hold their attention, and build trust. Nevertheless, at the end of the day, the website must convert those guests into real leads and paying customers. The way this is done is with a Call-To-Action, using a combination of either button, images, or links.
Ultimately, every page of your website should have a purpose and a desired outcome. You may want more social shares to increase your visibility, sign-ups for your online newsletter, or collect a prospect’s contact information. Regardless, you simply cannot rely on a website visitor knowing or understanding the logical next step. A well designed Call-To-Action will guide a website visitor to their next action.
Examples of Call-To-Actions:
- Subscribe to Newsletter
- Request a Consultation (or Quote)
- Register for Our Free Event
- Connect with Us on Facebook or Twitter
- Sign-up for a Free Membership
- Take Advantage of an Offer
- Share This
- Schedule a Demonstration
- Contact Us
Now, while there is a temptation just to slap a big red button on your website with the words “Click Here”, a Call-To-Action is a bit more complicated. Your website will attract different audiences: the new visitor, the prospect, the hot lead, existing customers, superfans, and others. Each group is on your business website for different reasons. Therefore, there needs to be a Call-To-Action to encourage each guest to their next step. New visitors are guided to become a lead, and customers are inspired to promote your business through social and word-of-mouth marketing.
Do you have questions? What haven’t we covered yet that is important to you? If you would like to talk more about the importance of website Call-To-Action to convert visitors to leads, or a related topic, please contact us.