Would you say that e-mail marketing is part of the past? If you answered yes, you are wrong and I will tell you why. Sure, email marketing has been around for many years to the point where many would say that they are sick and tired of emails. Lots of spam emails has created an obstacle for those emails and companies that actually have something good to say, and well worth your time reading. I’m here to tell you this, “Don’t give up on e-mail marketing just yet!” The key to avoiding and becoming part of that isolated spam inbox that no one likes, is creating valuable content that will capture your target audience attention in matter of seconds. Make every e-mail count!
Some interesting studies have shown that e-mail marketing offers the best return in comparison to social media by three times more. According to Exact Target, e-marketing has a return of approximately $44 for every dollar that is spent. These numbers can be staggering and extremely effective for small businesses, so why not take advantage of this e-mail marketing potential?
About 91 percent of consumers are known to check their e-mails at least once every day. On top of that, most consumers are now checking their e-mails from their mobile devices. This has opened the market of targeting millions of more at a much faster pace. Another important factor to keep in mind is the amount of spam emails we receive in a daily basis, making it extremely difficult letting the receiver know that the email being received is not a piece of junk. Once we get over the obstacle of not being part of someone’s junk mail, the first couple of seconds will be extremely critical! You will need to make sure you are capturing the viewers’ attention and wanting to continue to read more of what you have to say through e-mail.
So how do we captures our target audience attention immediately and wanting to continue to read? Here are some steps to follow.
Make It Clear It’s You: Recognizing the sender will win half of the battle. Most people will not open emails that they have no idea who send it with fear that it might be a malicious email. So, make sure you have an email that has your name or company’s name.
Catchy Subject Title: The second thing someone typically looks at is the subject line to determine if it’s something that they would be interested on and should continue on to the next step which is opening up your email. Great examples are when an ecommerce company writes something like “50% off on your next online purchase!” Who doesn’t like to save, right? This will capture the receiver’s attention and will want to click to read more.
Capturing Your Audience Attention: Any time we send an email to someone, you have about 3-5 seconds to capture their attention. Make sure you apply all the necessary tools to be able to capture someone’s attention in matter of seconds.
Clean And Well Established Layout: Next, make sure that your email looks clean and has a well-structured layout. It’s important not to include too much content, the viewer doesn’t want to spend too much time reading your e-mail. Having pictures that are related to your message will allow your audience to capture your message that much quicker. Good quality pictures will help as well.
Keep It Interesting: Triggering someone’s interest will want them continue reading. Apply all the right tools to keep your audience intrigued.
A purpose: At the end of the day, we don’t want to waste time reading useless emails. Anytime we send emails, especially by mass amounts, they must have a specific purpose. Let your audience know that every time you send emails, you mean business and ready to tell them something important that they can benefit from.
Targeted audience: make sure you know your audience and know who you should be targeting. Maybe not everyone in your contact list needs to know what you are sending. Segment your emails to appropriate target groups.
In conclusion, e-mail marketing is not dead yet! Being able to apply the right tools and understanding your target will be significant to a strong marketing strategy. There are many great tools and open source software that can assist you on putting a great marketing e-mail together. The best part is that they are free to use but might vary depending on the number of mass e-mails that you might be sending.
Here at MOTIONBORG, we are always excited to bring and offer the latest technology and trends. Your success is important to us, but knowing how to apply all the right tools could be a tricky situation. Motionborg is here to help with your needs of Computer Maintenance, Web Design, SEO, Graphic Design, App Development, and any Website Maintenance. We guarantee that our efforts will place you a step closer to your success.
Contact us today and see how Motionborg can apply all these tools simultaneously to significantly impact your business! Consultations are FREE!
by Benjamin C Ramirez
MOTIONBORG, Inc.
Technology Consultant at MOTIONBORG
With a natural passion for technology, he is always on the search for next great invention to test out and play with. Enjoys sharing his thoughts and knowledge with others through blogging. Helping business owners on how to better utilize technology to their advantage has become the true meaning of success and life.