Roughly nine out of ten new companies will fail. When these failures occur, it is important to take a hard look at why. Very often, the cause is not an issue of vision, talent, or work ethic. One of the most common reasons these businesses shut the door is because of mistakes in marketing. In today’s world, having a strong digital marketing strategy is essential for success. However, it is never a good idea to blindly follow digital marketing trends found in online articles.
In the current environment, you simply cannot have a business without a strong online presence. Moreover, as the centerpiece of any digital marketing strategy, you need a well-designed website to build an audience and convert visitors into active customers. In today’s article, we are providing the
three digital marketing mistakes to avoid in 2017.
Top Digital Marketing Mistakes
- Believing SEO is Dead – There are many online articles reporting that search engine optimization (SEO) is dead. The reality is that SEO is more complicated than ever. Not only does your company need to address the technical and coded aspects of SEO, but also issues of content quality, uniqueness, and distribution.
- Not Customizing Content for Social Media Sites – Many experts will agree that your business must have a presence on all the top social media channels: Facebook, Twitter, Instagram, YouTube… However, the key to success is customizing and personalizing the content you create for the audience within each group.
- Automating Everything – When it comes to digital marketing, automation is a great tool. However, its misuse and overuse can cause a lot of damage to your brand. Ensure you have someone monitoring your profiles who is able to engage with followers and respond to questions and comments. If you are ignoring your fans and followers, they will start ignoring you.
What haven’t we covered yet that is important to you? If you would like to talk about the digital marketing mistakes to avoid in 2017, or a related topic, please contact us.
Technology Consultant at MOTIONBORG
With a natural passion for technology, he is always on the search for next great invention to test out and play with. Enjoys sharing his thoughts and knowledge with others through blogging. Helping business owners on how to better utilize technology to their advantage has become the true meaning of success and life.