If you are not using LinkedIn to connect to potential clients, the big question is, “Why not?” Many seem to use the social network exclusively to connect with those that have an existing professional relationship, much like those on Facebook linking only with those they have an existing personal relationship. However, LinkedIn does provide tools to help you reach new prospects and leads, creating new business opportunities. One such tool is the LinkedIn Navigator.
Using advanced search filters and a sophisticated algorithm, LinkedIn Sales Navigator can provide you with highly targeted lead recommendations. Moreover, this social selling tool provides in-depth user details and the tools needed to stay current with accurate contact information. The goal of the tool is to provide a more personalized outreach, which helps you to build relationships and develop trust.
How to Use LinkedIn Navigator
1. Start Your Free Trial – Begin by visiting the LinkedIn Sales Navigator page. While you will receive a 30-day free trial, the sign-up will require a credit card. Regardless, you will not be charged so long as you cancel before the end of the trial period. The Sales Navigator is its own platform and very different from the LinkedIn you are accustomed. Furthermore, your activities within the Sales Navigator will not impact your traditional LinkedIn account.
2. Search and Discover Leads – After signing up, you will begin by performing a search and creating lead lists. Navigator’s search feature allows you to explore based on job title or company, with additional filters that help you sharpen your search. Navigator’s results produce a significant amount more data than found in typical LinkedIn results. Nevertheless, from these results, you can now save individual prospects or the entire search.
3. Receive Important Updates – Unlike LinkedIn generally, the Navigator tool gives you the ability to receive important updates from people who you are not connected with. Using this information, you can design improved and more personalized InMail messages when interacting. Additional filtering options will allow you to focus in on specific updates. Moreover you will be able to see all recent news from specific companies you have saved.
Do you have questions? What haven’t we covered yet that is important to you? If you would like to talk about LinkedIn Navigator, or a related topic, please contact us.
Technology Consultant at MOTIONBORG
With a natural passion for technology, he is always on the search for next great invention to test out and play with. Enjoys sharing his thoughts and knowledge with others through blogging. Helping business owners on how to better utilize technology to their advantage has become the true meaning of success and life.
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