If you have a website, you probably feel like everyone is pestering you to obtain an SSL certificate. And, you are likely not interested in another seeming solicitation for another cost. Why do you even need an SSL certificate, right? If you don’t run an e-commerce website, why should you add this extra layer of security? As a practical matter, since your website does not handle personal identifying or financial information, it may seem like an unnecessary cost? Today’s article explains why you need an SSL certificate to secure your website.
1. Prevent Identity Theft – While we may not think of it, every business website handles personal identifying. Every business website makes use of forms to communicate with visitors and collect contact information. While you may not collect credit card or Social Security numbers, a name, address, phone number, and email address are all malicious actors need to get started. SSL will encrypt this data so it is only readable to those it is meant for.
2. Future Website Development – You may not accept online payments at this time, but there is a good chance you will. With consumer trends and the need to compete, many small-businesses are adding online payment options. Real estate investors are giving tenants the option to pay rent online. Brick-and-mortar stores are adding e-commerce with in-store pickup to bring people back into their stores. Service companies are sending online invoices.
3. Give Website Visitors Peace of Mind – The typical website visitor will see the “not secure” notice in the web browser and will immediately worry about the risk to their identity and maybe even their computer. They don’t know what an SSL certificate is or if it applies to their interactions with your website. All they know is your website is “not secure”. Adding encryption will give visitors peace of mind and show you care about their security.
4. Google Demands It – It is amazing the power Google has to influence behavior, both personally and professionally. The search engine juggernaut has flagged every website that does not use SSL, no matter if you are an e-commerce website or not. All businesses with an online presence are impacted. While today this means visitors see the “not secure” notice in Chrome, Google’s branded web browser, experts are preparing for it to impact search rank
Technology Consultant at MOTIONBORG
With a natural passion for technology, he is always on the search for next great invention to test out and play with. Enjoys sharing his thoughts and knowledge with others through blogging. Helping business owners on how to better utilize technology to their advantage has become the true meaning of success and life.
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