Learning how to market your business on social media is a great way of building up traffic. Its initial step of promoting yourself on Facebook is by creating an innovative ad that will be attractive to your audience. We must understand that this is only the beginning into the world of social media marketing and the science of technology. Technology continues to grow and it’s crucial that we grow next to it, but keeping up with updates and knowing what tools become available to us and knowing how to use to stay on top of the market. Using all suitable tools and properly marketing yourself will take you and your business a long way. Marketing and technology experts spend hundreds of hours studying the details of what tools are necessary to support our operations, while marketers analyze and depict the right moves should be made to grow a business towards growth of success. For all those reasons, it’s important to have the support of these professionals if you would like to reach that successful level of performance and not get pushed around by large corporation competitors.
A study conducted by FastCompany in mid-2014, determined that Facebook drives 23.4% of social referrals across the web. While Google+ trailing with a 5.7% drive across the web. This information should be extremely meaningful to all business owners seeing to increase their traffic flow. That being said, what do we do with this information knowing that social media drives a big portion of sales now days? Where do we start? Facebooks gives all business owners the opportunity to promote their business through ads, also known as campaign ads, where targeted viewers will be watching. Take a look at several ads that Motionborg has published:
Motionborg’s intentions were to capture the viewers’ attention by creating an ad that would perceive a scenario with beauty, out of the ordinary, or nerdy/professionalism. Professional web development tools were used in the process of implementation. It’s vital to know how to categorize yourself while running an ad/campaign ad on social media. In other words, you want to know exactly where you want to be categorized when publishing a campaign on Facebook. Check, Categorizing and Ranking a Business Online, for more information on how to properly categorize yourself while building your ad. After the creation of building an ad is done, posting on Facebook is the next step. This is when the process can become a bit complicated because we want to target a specific audience but also learn everything about our audience. It’s important to know what location (country, state, city, or zip area), age group, and interest group we are targeting. After acknowledging our intended target, we want to learn our best anticipated time to display our ads and target the audience. Time publishing is extremely important as it can be broken down and asked what months, what week(s) of the month, what days of the week, what time, and most importantly what how often should we be displaying our ad(s). Being able to apply all these variables together successfully will remarkably increase traffic within a reasonable time. Successfully marketing a business and staying on top of technology is extremely time consuming for any size of company, but that’s why we have technology experts along with market experts that could always help with these time consuming and vital information task in support of a growing company.
Motionborg focuses on supporting all size of businesses to generate leads coming from social media. We use all qualified tools in the market to support any industry business and help them increase their traffic flow whether it’s using social media or any other online source.
MOTIONBORG can help you! Contact us today and see how Motionborg can help you promote your business online using all the proper tools.
by Benjamin C Ramirez
MOTIONBORG, Inc.
Technology Consultant at MOTIONBORG
With a natural passion for technology, he is always on the search for next great invention to test out and play with. Enjoys sharing his thoughts and knowledge with others through blogging. Helping business owners on how to better utilize technology to their advantage has become the true meaning of success and life.
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