Print collateral is an umbrella term for business marketing materials such as business cards, letterhead, brochures, flyers, and postcards. In the era of Internet and paperless everything, some people believe that you don’t need to print anything. However, when you visit a potential customer’s office you will see the difference in leaving high quality print collateral.
When someone asks an employee of your company for their contact information that person won’t want it as soon as they say, “I’ll put my number in your phone” or “Do you have a sticky note?” High quality business cards say more than just contact information, it reflects the professionalism of your company as a whole and as an employee.
So, how should you design your company’s print collateral?
First, you must start with your logo. If your logo does not reflect your company’s ideals and mission, then hire a graphic design company to change that. A great logo goes a long way when potential customers are trying to remember who your company is. The best logo should result in instant branding.
Printing on high quality paper is a must. It tells potential clients that you are successful enough to afford good quality paper and want to showcase that. Don’t print flyers or business cards that someone thinks you printed at home.
The most successful companies have something in common with their designs. They are minimalistic and result in prestigious designs. I’m sure you have never seen a cluttered business card from Apple, just a clean and professional one.
Infographics, or information graphics, are a great way to entertain and inform potential customers. Most people in online businesses and marketing are quite familiar with infographics and have certainly seen a few. Try leaving a flyer at a potential customer’s office with an infographic “How _________ Can Make Your Company Money” and an expressive animation that explains just how they can benefit from working with you.
QR codes are a great way to bring technology into print collateral. Anyone with a smart phone can scan a QR code and get to your website. It’s the perfect touch to complete a flyer or brochure.
For all of your printing and design needs, go to Motionborg today. Call (954) 441-1049 or visit motionborg.net for a free quote.
Rebecca Hunter
MOTIONBORG, Inc.
Technology Consultant at MOTIONBORG
With a natural passion for technology, he is always on the search for next great invention to test out and play with. Enjoys sharing his thoughts and knowledge with others through blogging. Helping business owners on how to better utilize technology to their advantage has become the true meaning of success and life.
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