LinkedIn, the world’s largest professional network, began in May of 2003 and has grown to over 300 million users globally.
There are 2 new members per second. There are 100 million US members and 187 million global users monthly.
According to LinkedIn’s Marketing Guide, LinkedIn generates more business-to-business leads than Facebook, Twitter, or blogging. If you are just starting a company or just deciding it’s time to get on LinkedIn, you may want to focus your efforts on LinkedIn before other sites because LinkedIn drives more traffic to business-to-business blogs and sites than Twitter, Facebook and Google Plus combined. So why isn’t your business on LinkedIn?
One out of every three professionals globally is on LinkedIn. 80% of members report wanting to connect with companies to enhance their decision making and 91% of digital marketers believe that LinkedIn is the best place for content. 40% of members check LinkedIn on a daily basis. A lot of people are on LinkedIn and a lot of them want to connect with companies that they are looking to do business with. What other reasons do you need to get on LinkedIn?
LinkedIn is expanding their publishing platform to allow members to publish posts. Your company should already be sharing their content on LinkedIn, but you can now share content you publish directly from your personal profile. Companies are not capable of doing this. However, companies should be sharing their articles as it is such an important channel to attract and interact with customers.
Most companies see how many users Facebook and Twitter have and think LinkedIn isn’t a top site to get customers but businesses look at LinkedIn to see companies they are looking to use so it is vital. Don’t overlook LinkedIn and if you have up until now, it’s time to get on it!
For social media set up and custom designs, Motionborg is your one stop IT solution. Visit motionborg.net today or call (954) 441-1049 for a free quote.
Rebecca Hunter
MOTIONBORG, Inc.
Technology Consultant at MOTIONBORG
With a natural passion for technology, he is always on the search for next great invention to test out and play with. Enjoys sharing his thoughts and knowledge with others through blogging. Helping business owners on how to better utilize technology to their advantage has become the true meaning of success and life.
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