Social media sites and blogs reach 8 out of 10 of all U.S. internet users and account for 23% of time spent online. Shouldn’t your company be marketing on social media and blogs?
As technology advances, marketing strategies are forced to keep up. Quality website content will have a great impact on your business in many ways. Here are a few:
Search Engine Optimization: SEO is the process of increasing your website’s visibility or ranking on search engine results. Content writing is a great way of improving SEO by using keywords relevant to your business. Writing quality content attracts customers and builds links to your website. Blogs give websites 434% more indexed pages and 97% more indexed links.
Conversion of Potential Customers to Customers: Quality content grabs the attention of potential customers. 70% of people say that content marketing makes them “feel closer” to the sponsoring company and 60% say it makes them feel more positive about the company after reading content. About 80% of consumers would rather get company information from a series of articles rather than an advertisement.
Improved ROI: Your website is an investment and if you put time and effort into it, it will give you ample returns. Business to business companies with blogs generate 67% more leads per month on average than non-blogging firms. For a company in 2014, it is vital to have a superior website and content. This may be your most important investment, especially if your company is an e-commerce site, so trust it with an experienced website design company. Content writing will improve your return on investments. The results, however, are not immediate; content writing takes time to build up your SEO and ROI.
Develops your Company’s Identity: The voice of your content and the message it conveys develop people’s perspective of your company, so make it a good one! Put effort into it, it will show if you don’t. A well-developed identity gets talked about and when potential customers hear about “this great company” from their friends they will go to it the next time they need their services. The majority of companies are using content writing as a marketing strategy, so you will not stick out (in a good way) unless your content is well-written and interesting. According to Search Engine Journal, 93% of business-to-business marketers are using content writers. Consider hiring an experienced professional content writer to make regular posts.
When you decide it’s time to jump into content writing, find a content writer you find interesting and experienced to write for your business. If your website needs to be updated or if you don’t have a website, invest in a website design company. Motionborg is your one stop IT solution. Call (954) 441-1049 now or visit Motionborg.net to get started now!
Rebecca Hunter
MOTIONBORG, Inc.
Technology Consultant at MOTIONBORG
With a natural passion for technology, he is always on the search for next great invention to test out and play with. Enjoys sharing his thoughts and knowledge with others through blogging. Helping business owners on how to better utilize technology to their advantage has become the true meaning of success and life.
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