A study by Social Media Examiner recently reported the top two benefits of using social media, 89% of small and medium sized businesses reported increased exposure and 75% reported increased traffic. However, only 55% of businesses have been using social media to grow their businesses for two years or less. If your small business is not using social media to market your products/services you are in the 45% that is missing out on these great benefits! Motionborg creates custom social media designs proven to have lasting effects on your company. Here are some of the many benefits of social media for businesses:
- Increased Business Exposure: Social media knows no boundaries. It allows you to reach potential customers across city, state, and national lines. Social media is convenient and cost-effective if you use it effectively. Facebook and Twitter account for 1.5 billion users globally…so why isn’t your business on social media?
- Reduced Marketing Costs: Rather than running a paid add or mailing or calling potential customers, you can tweet a message or post on Facebook for FREE. Additionally, there are many cost-effective ways to advertise such as Facebook ads and keyword and demographic specific advertising.
- Lead Generation: By targeting Facebook, Twitter and LinkedIn’s paid advertising platforms you can reach an incredible amount of customers. Your search ranking will be boosted when more people click on your page. Free social media such as Facebook pages, Twitter, LinkedIn, and Foursquare can also dramatically increase your search ranking, which will boost your visibility and potentially increase profits. For example, companies that blog get 55% more traffic than those that don’t and 70% more leads. More website traffic means more leads and more sales! So be sure you have an excellent website design! Website design is one of the many services that Motionborg offers.
- Competitive Advantage: Participating in social media gives businesses the competitive edge over competitors who may not be using social media effectively. Social media also allows you to monitor what your competitors are advertising. Don’t forget that your competitors can monitor you too!
- Target your customers: Social media allows you to reach your targeted audience. Rather than spend a lot of money to get your advertising to everyone, you can select your target audience and advertise just to them, resulting in acquiring more customers per marketing dollar. Google Analytics and other programs can help you monitor your social media activity and evaluate the effects in order to optimize your social media efforts.
Social media has many benefits for businesses and if it is used effectively it can dramatically affect your company! Contact Motionborg today to get a quote for website designs and custom social media designs.
By Rebecca Hunter
Motionborg, Inc.
Technology Consultant at MOTIONBORG
With a natural passion for technology, he is always on the search for next great invention to test out and play with. Enjoys sharing his thoughts and knowledge with others through blogging. Helping business owners on how to better utilize technology to their advantage has become the true meaning of success and life.
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