Great content is essential for attracting free website traffic from search engines. Yet, it is not just more traffic but, more specifically, what is important is attracting relevant users and this who most resemble your ideal customer. Don’t you agree?
There are many people who can write well and there is a ton of good content online. Unfortunately, that is not enough. Search traffic only has value when it attracts potential customers. Therefore, content should speak to your ideal customer’s needs and goals. Today’s article includes a few basic rules website owners should follow.
Rules for Writing Great Content
1. Write Unique Content – Generic content will not work. While something is written on just about every topic, it is important to make content either uniquely local, uniquely entertaining, or uniquely insightful. Viral content rarely provides new information; it simply presents that information in a way that gets people interested and excited.
2. Write Evergreen Content – While currently trending topics can produce a quick traffic burst, it is also short-lived. Evergreen content is information that does not become outdated quickly. So, as an example, an article on “How to Replace a Bathroom Light Fixture” will have a longer lifespan than “The Government Bans Some Types of Light Bulbs”.
3. Use Subtitles Effectively – While there is significant evidence that Google will rank long-form content higher on search results pages, readers typically don’t want long-winded answers to simple questions. When longer content is appropriate, use subtitles to segment ideas into 300 word chunks.
4. Keep Things Positive – We have all heard the saying, “You will catch more flies with honey than you do with vinegar.” This expression basically translates to You’ll have more success attracting people by being nice than by being rude . Content is far more effective when it is positive and actionable, even when discussing a disturbing topic.
Do you have questions? What haven’t we covered yet that is important to you? If you would like more information on how to write great content for a website, or a related topic, please contact us.