Have you noticed that your competitor's website looks a lot better than yours? Or maybe you need a change of scenery - new colors, more content and better navigation. You should change your website's design at least once a year. The look of your website can make or break you, and that's no joking matter. You only have seconds to make your first impression with your site's visitors, and if it's not a good one, you've lost a potential customer. Attention to detail and good design sense can go a long way.

Contrary to what someone may have told you, you do not need lots of bells and whistles to entertain your visitors. A simple, professional and well designed website will generally do well.